Net Positive
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Description
“Forum for the Future, WWF-UK, and the Climate Group have recently articulated a new vision that businesses should adopt to ensure that our planet and its inhabitants have a future that provides the best chance for common well-being.
They have called this new standard net positive.
Business must discover new possibilities for the role it can play in the fulfillment of this new vision, guided by the following principles. # The purpose of the corporation is to harness private interests to serve the public good by maximizing the health, well-being, consciousness, and potential of all of its stakeholders.
- Corporations shall distribute the wealth they create equitably among those who contribute to its creation.
- Corporations shall operate in a participatory, radically transparent, ethical, and accountable manner.
- Corporations can earn reasonable profits only by fulfilling long-term objectives, but not by externalizing their costs or using their power at the expense of other stakeholders, which include employees, customers, the community, its supply chains, and the environment.”
(http://ssir.org/articles/entry/net_positive_the_future_of_sustainable_business)