Markos Moulitsas Zuniga on his experience with Daily Kos
"Markos Moulitsas Zúniga -- better known as Kos -- didn't know what he was letting himself in for when he decided to let readers blog on his site. Now that site, the DailyKos, is one of the top sites on the Web, to a large degree because Kos let a new form of communication emerge from the bottom up.
The DailyKos is a mass site. It has hundreds of bloggers on it and hundreds of thousands of readers. According to the old mindset, at a mass site, only a few people get to speak. Otherwise, chaos ensues. But not at DailyKos, where anyone who wants to can speak, and if enough readers like what she's saying, her voice can be heard from the front page. DailyKos thus manages to be both mass and intimate at the same time.
In this audio podcast (the second in a series sponsored by Wired News and the Harvard Berkman Center for Internet & Society) David Weinberger talks with Kos about how he arrived at this solution and whether there's something inherently political about it." (http://blog.wired.com/business/2007/05/controlled_chao.html)