Marina Gorbis on Evolving from Social Technologies to Social Organizations

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""We invented social technologies, now let´s invent social organizations." Marina Gorbis, Executive Director of the Institute for the Future (IFTF), is a leading expert in the psychological and behavioral implications of the modern digital world, and she gave a presentation at the recent World Business Forum 2011 on the megatrends that will shape business over the next 5 to 10 years. In this video, IESE professor Marta Elvira interviews Gorbis on these key trends, the transformations they will bring, the new critical work skills that will be required and 'socialstructing,' the subject of Gorbis' new forthcoming book on bringing the social back into our economy and organizations."

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