Maker Business Models

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John Hagel et al.:

"As the business landscape fragments and consolidates, established firms have to find their place in the fabric. They will want to stay away from the parts of the economic landscape that are fragmenting and focus instead on the parts that are consolidating—which broadly fall into two categories: scale operators and mobilizers (figure 3).

Scale operators provide the physical infrastructure, digital aggregation, and mass-agent capability required to support niche operators. Large physical businesses such as manufacturing, logistics, facilities management, and back-office operations will get even bigger as they support increasingly large and fragmented businesses spanning the globe. Digital aggregation platforms such as social media platforms, online marketplaces, and finance platforms will also grow in size for the same reason. And a new segment of large-scale consumer and talent agents will increase the number of options to both consume and learn.

Mobilizers, from “flash organizations” to open source platforms to “shaping networks,” will connect niche operators with each other and with scale operators.

As the business landscape evolves, so does the rationale for large institutions. With the decreasing cost of activity coordination across independent entities, and the increasing need to continuously learn and evolve, firms exist less for scalable efficiency than for scalable learning.

The maker movement provides a few possible avenues for building agile, nimble learning organizations that scale." (