Lulu
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Lulu, for self-publishing of books
URL = http://www.lulu.com/
"Self-publishing marketplace. Create your own books, CDs, DVDs and calendars and keep 80% of the profits from every sale. There's no setup fee and the service is excellent. You can also browse the marketplace to find unique products. Lulu is similar to Cafepress, but the focus is on book publishing. Astoundingly good." (http://mashable.com/weblist/lulu/)