Incidental Productivity
Description
"The point seems to be a partial critique of the social factory thesis – that social networks exploit the social interactions of their users, turning it into a kind of labor. This critique turns on the idea of “incidental productivity.” Rey claims that some activity on a social network does not fall into the category of labor as defined by Marx; or to put it another way, the Marx-influenced theory of labor is not conceptually broad enough to cover every type of activity that occurs. Rey proposes the concept of incidental productivity, which seems to mean value that is silently produced as a side effect of some other activity that the user is engaged in. The important point is that users are not aware of the value that they are creating, so this is not labor." (http://thesocietypages.org/cyborgology/2011/11/18/consumer-activism-in-the-social-factory/)
Discussion
Why does “incidental productivity” matter?
PJ Rey:
" Users engaged in incidental productivity don’t know or don’t care about about the valuable data they are creating; it is simply byproduct of other activity.
For many commentators, our rights over the data that we create is an extension of an abstract notion that these data are fruits of our labor. The economic conditions of social media users have been described as “precarious labor” or, even, “over-exploitation.” Both allude to one of Marx’s major critiques of capitalism: that laborers are exploited (i.e., their wages to not amount the full value of their work because some of that value is skimmed off by the employer). Much of the identity work done on social media is active and intentional labor. And, this labor is often exploited (I discuss this in depth in an article titled “Alienation, Exploitation & Social Media” soon to be published in the American Behavioral Scientist). However, much of the value created on the Web does not even result from labor; it is incidental value. This leaves us with the question: If a productive activity is not labor, can it be exploited? This question requires considerably more examination as it was not a phenomenon observed by Marx himself. However, Marx is not certainly not irrelevant. A quintessentially Marxian question remains: Who should control the means of incidental production? Just as Marx concluded that the means of production do not work in the best interest of worker when controlled by a separate ownership class, we have reason to be skeptical that the means for harnessing incidental productivity will work in the best interest of users who exercise little control over them. Revelations, such as Apple’s clandestine use of the iPhone to collect data about changes in users’ geographic location or Yahoo! and Blackberry’s cooperation with the intelligence agencies of various authoritarian regimes, demonstrate the the interests of users and owners are often out-of-sync. (http://thesocietypages.org/cyborgology/2011/11/17/incidental-productivity-value-and-social-media/)