James Lester :
"Green Fundraising is an online platform to support projects that focus on environmental or social responsibility. Entrepreneurs and non-profits can seek funding from the public (referred to as “crowdfunding”) by posting a project on GreenFundraising.org. Entrepreneurs and non-profits can seek crowdfunding from the public by posting a project on GreenFundraising.org. Projects can offer rewards to contributors, but the website isn’t intended for soliciting equity investment. There is no indication that GreenFundraising will change this philosophy if and when the SEC rules come into effect."