Frank Piller about Mass Customization and Customer Co-Creation

Duann Scott, editor of the Ponoko Blog, interviews Frank Piller.

Short version at http://mass-customization.blogs.com/mass_customization_open_i/2008/12/interview-frank-piller-about-mass-customization-and-customer-cocreation.html

Full two-part version at http://blog.ponoko.com/2008/12/10/interview-with-mass-customization-guru-frank-piller-part-1/ and http://blog.ponoko.com/2008/12/11/interview-with-mass-customization-guru-frank-piller-part-2/

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1. Co-Creation