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'Eventbrite is the oddball on our list of companies to watch in 2012 because the ticketing platform launched five years ago. But here are some reasons we think that 2012 is a good time to keep an eye on the startup:
- It’s on a growth streak. Last year it sold about 11 million tickets. This year it sold about 21 million.
- It’s being taken seriously by big events. This summer, for instance, it handled tickets for a Black Eyed Peas concert in New York City’s Central Park in addition to 458,000 other events (more than twice as many as last year).
- It’s expanding internationally. Eventbrite opened a London office in October and launched localized versions of its platform in Ireland and Canada in December.
- It’s offline. A new iPad app lets event organizer sell tickets through Eventbrite at the door.
- It could IPO. In a ZURB podcast this summer, Eventbrite CEO Kevin Hartz said that Eventbrite could file as early as 2012. “We have to continue to perform to very lofty expectations to do that,” he said."