Douglas Rushkoff on the End of the Narrative

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"Keynote by Douglas Rushkoff in "The End of Mass Everything, DIY Days" event. The myth of infinite market expansion was supported, at least in part, by a story structure dependent on crisis, climax, and relief. Just as we are now demanding bankers give up their absolute control of our monetary system, must we as storytellers give up control of our narratives? And how can we make a living telling stories in a world where everyone now has a story to tell, and a means of telling it?"