Digital Micro-Work

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Antonio Casilli:

"It is a global market that counts at least 100 million workers. In China, India, the Philippines and Indonesia, platforms and services exist that are little known in Europe. These workers do a very wide range of jobs that allow Western digital economies to function. In these countries, you can find the Google search engine evaluators (raters). They are the workers who check whether the results of a search are appropriate and correct the range of results by adjusting the algorithm. There are also the content moderators on Facebook or Youtube, who spend their days judging whether particular videos or photos respect the platforms’ terms and conditions. They teach the filtering algorithms what content should be censored. We can also mention the “click workers” who are sharing, “liking,” and promoting advertising or celebrity videos, for which they are paid even less than a cent per click. These people are the real fuel behind viral marketing, which brings the most famous brands to life on the social networks." (