Corporate Social Responsibility 2.0
Adam Arvidsson at http://blog.actics.com/?p=36
"CSR 2.0 means:
- taking the company to the Ethical Economy by treating stakeholders as assets in the social capital of the company rather than critical inspectors.
- is strategically balanced multi-stakeholder value management with deep impact on innovation, productivity and communication.
- is providing leverage to the 10% truly value creating stakeholders and offering every stakeholder say and sort by merit.
- is NOT manipulating or exploiting the social/cultural. In the words of Isaac Tigrett, founder of the Hard Rock Café: “You can not seek simply to exploit culture, but you must earn the right to represent it.” This translates to: provide meaning to your stakeholders by acting ethically (i.e. following your own values consequently" (http://blog.actics.com/?p=36)