Corporate Social Responsibility 2.0

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CSR 2.0


Definition

Adam Arvidsson at http://blog.actics.com/?p=36


"CSR 2.0 means:

- taking the company to the Ethical Economy by treating stakeholders as assets in the social capital of the company rather than critical inspectors.

- is strategically balanced multi-stakeholder value management with deep impact on innovation, productivity and communication.

- is providing leverage to the 10% truly value creating stakeholders and offering every stakeholder say and sort by merit.

- is NOT manipulating or exploiting the social/cultural. In the words of Isaac Tigrett, founder of the Hard Rock Café: “You can not seek simply to exploit culture, but you must earn the right to represent it.” This translates to: provide meaning to your stakeholders by acting ethically (i.e. following your own values consequently" (http://blog.actics.com/?p=36)


More Information

See Corporate Social Responsibility