"The purpose of this publication is to promote a new approach to co-operative capital. It proposed a new form of multi-stakeholder relationship in co-operatives where the competing interests of employees, customers, suppliers and investors can be reconciled in pursuit of a common purpose. This new approach is possible because of the growing numbers of investors that want to invest in ethically guided businesses. Ethical investors are not interested in maximising their wealth at the expense of others. They want a fair return on their investment and, like other investors, they need to be rewarded for taking risks. But these rewards are not purely financial; ethical investors also want a social return on their investment. This social return may be expressed in the way the business is run, as well as in the products and services of the business."