Conscious Capitalism
Description
"A growing number of corporate executives are showing that business can be a powerful force for good for all concerned — not just for shareholders. These leaders have consciously set their companies on a course designed to address societal needs while building shareholder value, creating workplaces that offer meaning and fulfillment while producing products of great value with a net positive effect on the environment.
Companies that practice conscious capitalism thus embody the idea that profit and prosperity can and must go hand in hand with social justice and environmental stewardship. They operate with a systems view, recognizing and benefiting from the connectedness and interdependence of all stakeholders. They tap into deeper sources of positive energy and create greater value for all stakeholders. They reject false trade-offs between stakeholder interests and strive for creative ways to achieve win-win outcomes for all. They utilize creative business models that are both transformational and inspirational, and can help solve the world’s many social and environmental problems." (http://www.cc-institute.com/blog1/)
A rival definition:
"Conscious capitalism is the idea that a significant amount of social capital is created as a byproduct of for-profit companies maximizing their economic output." [1]