Common Ticketing for Mobility as a Service in Helsinki

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= Whim: Mobile Platform for Both Public and Private Transportation Options in Helsinki, Finland

URL = http://maas.global/whim/

Description

By Sharon Ede:

"In many cities, there are separate ticketing systems across several public transport options. And when payments are disjointed, mobility can be highly inefficient and inconvenient. To make transportation as easy as purchasing a mobile phone service, a startup in Helsinki, Finland, launched the world’s first mobility-as-a-service (MaaS) platform. It’s called Whim, and it uses mobile technology to coordinate a range of public and private modes of transport, enabling access to cars, taxis, buses, trains, and bike shares. The app handles ticketing and payments, and helps people find the best route to where they need to go, when they need to go. Whim offers monthly packages as well as pay-as-you-go options. Launched in mid-June 2016 by MaaS Global in Helsinki, Whim already has plans to expand the platform to other cities." (http://www.shareable.net/sites/default/files/SharingCities_FullBooktoPDF_v2%281%29.pdf)

More Information

Resources:

MaaS Global article: http://maas.global/whim-the-worlds-first-all-inclusive-mobility-servicepromises-to-change-urban-travel-forever/

The case study excerpt is from the book:

  • Sharing Cities: Activating the Urban Commons. Shareable, 2017

URL = http://www.shareable.net/sites/default/files/SharingCities_FullBooktoPDF_v2%281%29.pdf