Co-creation Communities

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"Co-Creation refers to "the practice of product or service creation that is collaboratively executed by developers and customers together". The term community is derived from the Latin "communitas" and means "a group of interacting people in the same environment". Kozinets defines community as a group of people who share social interaction, social ties, and a common (cyber) space.

The purpose of the co-creation community is to collaboratively create products. These communities are mainly based upon shared enthusiasm and knowledge concerning specific product domains and are often virtual meeting places for innovative users to discuss opportunities and ideas for new products and product improvements. Corporate co-creation communities refer to co-creation communities, initiated by companies, where company owned products or services are presented and discussed. " (