Business Social Media Impact Forecasting Simulator

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= "provides a approach to developing forecasts of the impact including financial benefits of social media campaigns before they are undertaken".



Ken Thompson:

"The Business Social Media Impact Forecasting Simulator is fully web-based and supports the development and deployment of multiple content/media over multiple channels (such as Twitter, Facebook, YouTube, LinkedIN, Web and email) to a defined schedule. The tool requires Adobe Flash and also runs well on Android Tablets.

A key aspect of the simulator is that, as well as forecasting all the key social interactions such as views, likes, reposts and follows, it also estimates the costs and the value to the organisation of the campaign and shows how this develops graphically over time. It is possible to profile campaigns over time to allow build-up periods and to tailor channel response rates, for example, to allow for seasonality and other temporary factors such as advertising campaigns."