Bruce Hoppe on Social Network Analysis

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Marketing Monger interviews Bruce Hoppe of Connective Associates

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"Social networking is a huge trend online perhaps best examplified by Myspace, Facebook and LinkedIn. But buried in the buzz about those hot companies is the fascinating science of social network analysis.

For my 48th podcast, I tracked down Bruce Hoppe of Connective Associates. Bruce is a blogger and expert on social network analysis.

During our podcast we chatted about what social network analysis is, how business are using it, some innovative companies in the space (UCINET, Inflow, Tecflow, Netminer), the books to read about social network analysis (1st - Tipping Point, 2nd - Six Degrees) and more." ([2])

More Information

A bibliography on the use of SNA for business, at