Because Value Effect

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Doc Searls distinguishes the 'because effect', making money because you are doing something, as an after-effect, from the 'with effect', making money with what you are doing.

In many fields, the latter will be replaced by the former.


"The result will be a combination of two things: 1) a new business model for much of journalism; or 2) no business model at all, because much of it will be done gratis, as its creators look for because effects — building reputations and making money because of one’s work, rather than with one’s work." (