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= how to define authority in online media?


Jeff Jarvis citing John Naughton:

“So we need to unpack the concept of ‘authority,’” Naughton argues.

- One way of doing that is to go back to Steven Lukes’s wonderful book in which he argues that power can take three forms: 1. the ability to force you to do what you don’t want to do; 2. the ability to stop you doing something that you want to do; and 3. the ability to shape the way you think.

In my experience, the last interpretation comes closest to describing the authority of the blogosphere’s long tail. It’s got nothing to do with the number of readers a particular blog has, but everything to do with the intellectual firepower of the blog’s author." (


  1. Jeff Jarvis intervenes in a heated discussion on authority in Twitter, at