Alan Moore on Engagement Marketing

From P2P Foundation
Revision as of 05:10, 31 December 2006 by Mbauwens (talk | contribs)
(diff) ← Older revision | Latest revision (diff) | Newer revision → (diff)
Jump to navigation Jump to search

Alan Moore discusses marketing, communties, Web 2.0 etc


URL = http://www.masternewmedia.org/news/2006/10/11/web_20_how_networked.htm

"Where Interruptive Marketing attempted to change belief through image building, Engagement Marketing changes behaviour through involvement. Engagement Marketing will involve the customer way beyond the short term cycles of current interruptive marketing campaigns." (http://communities-dominate.blogs.com/brands/2006/10/catch_alan_on_v.html)

Retrieved from "https://wiki.p2pfoundation.net/index.php?title=Alan_Moore_on_Engagement_Marketing&oldid=9867"