Crowdsourced Consumer Research

= "The web has given a voice to consumer opinion and a crowdsourced approach provides an opportunity for brands to receive rich and valuable data to identify customer preferences ...

Examples

• Clickadvisor styles itself as an “online consumer research agency”. It provides a platform to receive advice,

innovate, and co-create with the crowd.

• Crowdtap offers a more self-service approach. Its consumers are usually recruited through social networks,

and its platform offers a variety of tools such as polls and discussion boards to test consumer reactions

(source: Getting Results from Crowds)