Crowdsourced Consumer Research
= "The web has given a voice to consumer opinion and a crowdsourced approach provides an opportunity for brands to receive rich and valuable data to identify customer preferences ...
- Clickadvisor styles itself as an “online consumer research agency”. It provides a platform to receive advice,
innovate, and co-create with the crowd.
- Crowdtap offers a more self-service approach. Its consumers are usually recruited through social networks,
and its platform offers a variety of tools such as polls and discussion boards to test consumer reactions
(source: Getting Results from Crowds)