Collaborative Consumption Groundswell Video

= Rachel Botsman and co-author Roo Rogers released a video previewing What's Mine is Yours: The Rise of Collaborative Consumption, their new book about sharing.

Video with impressive stats via http://vimeo.com/11924774

"We are at the start of the “Big Shift” away from the 20th century defined by hyper-consumption towards the 21st century, an age of Collaborative Consumption. But just how LARGE and FAR-REACHING is this groundswell?"