Protocollary Power

Protocally Power is a concept developed by Alexander Galloway, to denote the new way power and control are exercized in distributed networks.

Here's a citation from the P2P Foundational Essay in the context of the evolution of Power:

The P2P era indeed adds a new twist, a new form of power, which we have called Protocollary Power, and has first been clearly identified and analyzed by Alexander Galloway in his book Protocol. We have already given some examples. One is the fact that the blogosphere has devised mechanisms to avoid the emergence of individual and collective monopolies, through rules that are incorporated in the software itself. Another was whether the entertainment industry would succeed in incorporating software or hardware-based restrictions to enforce their version of copyright. There are many other similarly important evolutions to monitor: Will the internet remain a point to point structure? Will the web evolve to a true P2P medium through Writeable Web developments? The common point is this: social values are incorporated, integrated in the very architecture of our technical systems, either in the software code or the hardwired machinery, and these then enable/allow or prohibit/discourage certain usages, thereby becoming a determinant factor in the type of social relations that are possible. Are the algorhythms that determine search results objective, or manipulated for commercial and ideological reasons? Is parental control software driven by censorship rules that serve a fundamentalist agenda? Many issues are dependent on hidden protocols, which the user community has to learn to see (as a new form of media literacy and democratic practice), so that it can become an object of conscious development, favoring peer to peer processes, rather than the restrictive and manipulative command and control systems. In P2P systems, the formal rules governing bureaucratic systems are replaced by the design criteria of our new means of production, and this is where we should focus our attention. Galloway suggests that we make a diagram of the networks we participate in, with dots and lines, nodes and edges. Important questions then become: Who decides who can participate?, or better, what are the implied rules governing participation? (since there is no specific 'who' or command in a distributed environment); what kind of linkages are possible? On the example of the internet, Galloway shows how the net has a peer to peer protocol in the form of TCP/IP, but that the Domain Name System is hierarchical, and that an authorative server could block a domain family from operating. This is how power should be analyzed. Such power is not per se negative, since protocol is needed to enable participation (no driving without highway code!), but protocol can also be centralized, proprietary, secret, in that case subverting peer to peer processes. However, the stress on protocol, which concerns what Yochai Benkler calls the 'logical layer' of the networks, should not make us forget the power distribution of the physical layer (who owns the networks), and the content layer (who owns and controls the content).