User-Driven Advertizing

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User-driven advertising

Increasingly, users are themselves distributing information about products and services that they appreciate, see the Wired article on a famous user-made iPod ad, at http://www.wired.com/news/mac/0,2125,66001,00.html? ;

Companies are also learning to use (and abuse) these communities of 'passionate consumers', according to this report in Le Monde, at http://www.lemonde.fr/web/article/0,1-0@2-3230,36-396272,0.html

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