Slow Money

= a term inspired by the Slow Food Movement

Description

"Just as people now question the traceability of their food, in a similar way, so are they more concerned about how and where the money they invest is being used By investing in ‘Slow Money’ as opposed to ‘Fast Money’ – synonymous with the anonymous world of global finance, investors may have to commit their funds for lower returns, but they will know where their money is going, how it is being used and will experience both a financial and social return – known in financial terms as ‘Blended Value’." (http://www.wessexrt.co.uk/nfm.html)