Market-Protocol Fit
* Article: Market-Protocol Fit. By Toby Shorin, Sam Hart, Laura Lotti, The Other Internet, April 17 2020
URL = https://otherinter.net/research/market-protocol-fit/ pdf
Description
"In the realm of open source permissionless innovation, the traditional product development cycle shows its limitations, because cryptonetworks are not companies. While startups with focused teams can iterate toward product-market fit, decentralized protocols must rely on headless branding and cooperative incentive structures to evolve. We call this market-protocol fit and describe the phases of this challenging process. While product-market fit is concerned with building an agile team to find and fill market demand, market-protocol fit begins with a broad distribution of tokens, followed by permissionless narrative formation and product innovation which activates them in useful ways. We conclude by outlining strategies that projects are using to advance the expansion of their decentralized ecosystems."