Dead Internet Theory
Context
- "What is the dead internet theory?
Jake Renzella and Vlada Rozova:
"The dead internet theory essentially claims that activity and content on the internet, including social media accounts, are predominantly being created and automated by artificial intelligence agents.
These agents can rapidly create posts alongside AI-generated images designed to farm engagement (clicks, likes, comments) on platforms such as Facebook, Instagram and TikTok. As for shrimp Jesus, it appears AI has learned it’s the current, latest mix of absurdity and religious iconography to go viral.
But the dead internet theory goes even further. Many of the accounts that engage with such content also appear to be managed by artificial intelligence agents. This creates a vicious cycle of artificial engagement, one that has no clear agenda and no longer involves humans at all."