Doc Searls on the Attention and Intention Economy

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Doc Searls, editor in chief of Linux Journal and A-list blogger, on the attention vs the Intention Economy.

URL = http://techconf.thepodcastnetwork.com/2006/03/19/the-tech-conference-show-doc-searls/

"Doc Searls is not only co-author of the Cluetrain manifesto, he also has a big interest in technology and a background in advertising. Listen to his reflections at the end of Etech about Attention economy versus Intention economy, how much vendors where going for Web 1.0 kind of advertising, why Google needs to rethink their business model and what Barcamp has to do with Renaissance."

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