Astroturfing
= "A genuine bubble of opinion is called a "grass roots" movement. So faking that is called "astroturfing."
Definition
From the Wikipedia:
"Astroturfing is a fake grassroots campaign that seeks to create the impression of legitimate buzz or interest in a product, service or idea. Often this movement is motivated by a payment or gift to the writer of a post or comment or may be written under a pseudonym." (http://en.wikipedia.org/wiki/Astroturfing)
Example
Discussion of China's campaign, by Mike Elgan:
"the Chinese didn't invent the idea. In the US, for example, political campaigns, companies and other organizations have been known to use paid staff or volunteers to post messages en masse to create a false impression that the public supports or opposes something. A genuine bubble of opinion is called a "grass roots" movement. So faking that is called "astroturfing."
The difference between China's 50 Cent Army and astroturfing is fourfold. First, is scale. A typical astroturfing campaign might involve a few or maybe a dozen people at most. Or, in the case of a mass mailing, it could involve thousands of people who voice or submit their opinions only once or twice. China's approach involves thousands of times more people.
The second difference is duration. China's 50 Cent Army works every day, all year, year after year. Astroturfing efforts, on the other hand, are one-off projects designed to achieve specific, limited goals. The reason is that a free press and the machinations of multi-party democracy quickly expose astroturfing projects and turn public opinion against their agendas. Because the Chinese government is accountable to neither the public nor the press, it can sustain Internet mass-propaganda efforts indefinitely.
Third, China's 50 Cent Army, when used abroad, hits people who aren't expecting it. When a political group in the US fakes a grass roots movement, it does so in an environment where people are skeptical and have their guards up. But most people in the West have no idea that China is constantly swaying public opinion on the Internet, and tend to accept what they see at face value.
And finally, China's degree of organization far exceeds any known effort elsewhere. The government's Culture Ministry reportedly trains and even certificates Web propagandists. It’s run like a professional organization." (http://itmanagement.earthweb.com/columns/article.php/3795091/How+Chinas+50+Cent+Army+Could+Wreck+Web+2.0.htm)
More Information
- Virtual astroturfing or Astroturfing 2.0 by the healthcare industry opposed to Obama, at