Question Concerning Social Technology

Article: The Question Concerning Social Technology. By Joshua-Michéle Ross. O'Reilly Radar.

URL = http://radar.oreilly.com/2009/05/the-question-concerning-social.html

Description

Very interesting 3 part meditation on the dangers of social technology, by an active participant in social media.

Excerpts:

From Part 1:

"Over the course of the next few days I will post a series of questions on the value and function of social media (a.k.a. social technologies). I will not be arguing that social technologies are a bane or should be stopped. I don’t believe the former is true and I believe the latter is impossible… I will not be arguing against technology. Rather, I will raise questions about the potential abuse of social technologies and the steps we might take to remedy them."

The historical record shows the danger of one-sided emancipatory rhetoric, as we can see in the example of the European Enlightenment:

"The Age of Enlightenment swept through Europe in the eighteenth century, upending the notion of a divine right (religious and monarchic) to rule over the population. Its tenets centered upon the idea that humans were capable of reason and could seek governance that accorded individuals liberty and some semblance of equality. Western society still embraces principles and speaks the language of "freedom," "democracy," and civil rights born during The Enlightenment.

There is another side of the historical record. While the public dialogue of The Enlightenment was centered on freedom, equality and human progress, institutions of the age were rapidly developing sophisticated means of control over individual movement and action; from highly structured factory work and military regimentation (the true birthplace of modern management theory), to isolating deviant segments of society (the birth of prisons, debtor’s prisons and asylums) and an emphasis on police surveillance and the “dossier” to track behavior. In fact many of the same political and social theorists of Enlightenment ( Montesquieu, Bentham etc.) were the architects of detailed studies on how to subject individuals to institutional control. These tactical manuevers were often cloaked in the more lofty rhetoric of The Englightement."

This is so because:

" Knowledge is almost always being produced in service of power - not as a liberating force from it and there is always a gap between what a society proclaims about it’s goals and aims - and the functional outcomes of its institutional policies and procedures."

Part 2:

"Social media is cloaked in this language of liberation while the corporate sponsors (Facebook, Google et al ) are progressing towards ever more refined and effective means of manipulating individual behavior (behavioral targeting of ads, recommendation systems, reputation management systems etc.). As with the enlightenment the tactics of control are shielded by a rhetoric of emancipation. Let's not forget that the output of all of this social participation is massive dossiers on individual behavior (your social network profiles, photos, location, status updates, searches etc.) and social activity.

How do these corporations intend to use these vast records of our behavior? The next post, Captivity of the Commons will explore the risks associated with personal data being collected at the behest of corporations whose main motivation is not in service of “customer empowerment” but on the traditional goals of manipulating behavior to grow their share of wallet." [1]

See for part 2: http://radar.oreilly.com/2009/05/captivity-of-the-commons.html

"When we deliver our personal information over to corporations we are giving this data over to an institution that is amoral. Companies are not yet structured to deliver moral or ethical results - they are encouraged to grow and deliver “shareholder value” (read money) which is a numb and narrow measure of value. Do I want my data to be managed by an amoral institution?

To be clear - I want the convenience and miracles that modern technology brings. I love the Internet and I am willing to give over lots of data in the trade. But I want two fundamental protections:

First, change the corporation. The structure of the corporation continues to be driven by 20th century hard goals of efficiency and scale - not by more complex measures of environmental sustainability, value creation and the commonweal. These are simply not adequately factored into any structural, organizational, incentive or taxation systems of business today. Profit and profit motive are fine - but hiding social and environmental costs is no longer acceptable. I want to deal with institutions capable of morality. This is no small task - but if we can build the Internet….

Second. We need a right to privacy that matches the 21st century reality. As a friend of mine likes to say, “privacy is now a responsibility - not a right.” While it is pithy (and perhaps true), the reason we grant rights - and laws to enforce those rights in society is the simple fact that people do not generally have the wherewithal to protect themselves from large, institutional interests. In the same way that regulatory structures are needed to keep a financial system in balance (alas even the Ayn Rand acolyte Greenspan finally agrees with this truism), we need new rights and regulations governing the use of our personal data - and simple sets of controls over who has access to it.

The true work of the 21st century lies not in refining our technology - this we will achieve without any political will. The work lies in re-imagining our institutions." [2]