Mass Amateurization
Weblogs as a process of mass-amateurisation, not mass-professionalistion, at http://shirky.com/writings/weblogs_publishing.html
Clay Shirky:
"But the vast majority of weblogs are amateur and will stay amateur, because a medium where someone can publish globally for no cost is ideal for those who do it for the love of the thing. Rather than spawning a million micro-publishing empires, weblogs are becoming a vast and diffuse cocktail party, where most address not "the masses" but a small circle of readers, usually friends and colleagues. This is mass amateurization, and it points to a world where participating in the conversation is its own reward."