Produserism

Produserism = the amalgamation of producers and consumers.

See also the related concept of Prosumers

Background

By Chris Blunt at http://www.chrisblunt.com

"Produserism is the term coined by Axel Bruns (2005) to represent the amalgamation of producers and consumers. Bruns recognised the closing gap between those who produce and those who consume within contemporary society, and more particularly, those whose activities occurred within the digital: 'The core object of produsage is to involve users as producers, and these user-produsers often take the lead in the development of new content and ideas.' (Bruns 2005) However, whilst produserism is descendent of the consumerist culture, the ability to produse fundamentally gives the power to analyse and to account. A produserist society consumes and remixes not only the commercial product, but also the very society in which they exist."

Source: Bruns, A. (2005) Some Explanatory Notes on Produsers and Produsage. Institute for Distributed Creativity [online].

Available from: http://distributedcreativity.typepad.com/idc_texts/2005/11/some_explorator.html [Accessed 21 December 2005]