Here Comes Everybody

Book: Clay Shirky. Here Comes Everybody.

Citation

Clay Shirky:

"The increase in the power of both individuals and groups, outside traditional organizational structures, is unprecedented. Many institutions we rely on today will not survive this change without significant alteration and the more an institution or industry relies on information as its core product, the greater and more complete the change will be. The linking of symmetrical participation and amateur production makes this period of change remarkable. Symmetrical participation means that once people have the capacity to receive information, they have the capability to send it as well. Owing a television does not give you the ability to make TV shows, but owning a computer means that you can create as well as receive many kinds of content, from the written word through sound and images. Amateur production, the result of all this new capability, means that the category of 'consumer' is now a temporary behavior rather than a permanent identity."—(Clay Shirky, Here Comes Everybody, 107-108) [1]

Review

Pat Kane:

"In Clay Shirky's account, the power of the web is that its networks make it "ridiculously easy" to form groups. In the UK, this might sound familiar: the "little platoons" of civil society, as outlined by Smith, Ferguson and Burke in the 18th century. The cheaply printed and distributed pamphlet or journal drove "gentlemen of ideas" to coffee-houses in Edinburgh and London, as a blog forum can enable devotees of a cause to turn up in a front room in Hampstead or Halifax.

What Shirky is claiming as revolutionary is the combination of power and cheapness that social software offers – greatly amplifying our natural desire to create associations. If traditional organisations want to get large groups acting together, they usually need a costly hierarchy of management to orchestrate their thousands, or tens of thousands, of employees. And organisations, particularly commercial ones, will only do those (profitable) things that justify the expense of all that managerial structure.

What the fecund social chaos of the net reveals is that so much group activity can easily happen, if the "transactional costs" of organising it (as the jargon has it) are brought close to zero. Which is exactly what Web 2.0 does. Take the exemplar of this new world, Wikipedia. This extraordinary resource exists because the web allows it: those who have an idealism about education and knowledge (remember the Enlightenment?) can easily come together, mutually monitoring their contributions to a global encyclopedia. They can take their own time, too: when there are no institutional overheads, "you don't have to be efficient, just effective".

However, when the LA Times turned its op-eds into "wikitorials" in 2005 – open to emendation by all – it was an abuse-ridden disaster. Many suppressed voices finally got their chance to rail at editorial pomposity. Wikis work "when people are committed to the outcomes... when they augment community, not replace it". Our social tools, says Shirky without a hint of a blush, "are turning love and care into a renewable building material". If people stopped believing in the Wikipedian ideal, and used its tools for vandalism, "it's unlikely the whole enterprise would survive a week".

Shirky attempts to be as usable as the technology he writes about. He provides the clearest explanation I have yet read of why Microsoft is being challenged by open-source software communities like Linux. In an echo of Beckett's "fail again, fail better", it turns out that the costs of perpetual innovation in open-source are amazingly low. It might look an uneven and erratic process from a Microsoft manager's perspective, but all this perpetual tinkering ("more like accreting a coral reef, than building a car") is enough to produce an operating system immensely cheaper but just as robust as Bill Gates's offering.

Here Comes Everybody has a refreshing interest in activism, rather than yet more digital pabulum for worried CEOs. Shirky is interested in how social software can help human-rights protesters in Belarus, the Philippines or Egypt raise a stink; how it can allow Catholics to protest against Church corruption, or help frequently-stranded flyers demand a bill of consumer rights from aviation behemoths.

He evinces a Tom-Paine-ish belief in the power of informed grassroots democracy, but effectively throws his hands up faced with the flipside of US politics – how these social tools can also "increase the resilience of networked terrorist groups". The spread of the web is like "steering a kayak" in an unstoppable technological stream. "Our principle challenge is not to decide where we want to go but rather to stay upright as we go there." (http://www.independent.co.uk/arts-entertainment/books/reviews/here-comes-everybody-by-clay-shirky-wethink-by-charles-leadbeater-798702.html)