Citizen Marketers

Concept and Book

Concept

"Citizen marketers are customer evangelists who generate media on behalf of products, services, companies or people who generate inspiration."

Discussion and examples at http://www.churchofthecustomer.com/blog/2005/02/citizen_markert.html

Book

Book: Citizen Marketers: When People Are the Message. Jackie Huba and Ben McConnell.

A marketing view of User-Generated Content developments.

Excerpt at http://www.brandweek.com/bw/news/spotlight/article_display.jsp?vnu_content_id=1003467838

Review

"the book's an excellent, engaging, provocative and case-study rich read. It also validates and reinforces so many dimensions of CGM. Moreover, I hardly need cash from PayPerPost to say or blog, enthusiastically and with nary a hint of reservation, that Jackie and Ben are among the most thoughtful, articulate, and customer-centered thinkers in marketing land today." (http://notetaker.typepad.com/cgm/2006/12/at_the_most_rec.html)