Crowdsourced Advertising

Description

"I've always believed that the field of advertising is especially fertile ground for Crowdsourcing applications: the formats (short video snippets, one-page images, etc.) often lend themselves to amateur efforts and in many cases consumers have a much better sense of how to improve a brand's appeal than do Madison Ave executives. It goes without saying that I'm hardly the only one making this observation. Advertising was one of the first fields to put the crowd to work, and as such the models are reaching a degree of maturity we're not seeing in other fields." (http://crowdsourcing.typepad.com/cs/advertising/index.html)

Examples are monitored in this section of the crowdsourcing blog at http://crowdsourcing.typepad.com/cs/advertising/index.html