Social Media: Difference between revisions
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'''Social Media are said to emerge when the two earlier paradigms of the internet, as communication medium and as publishing medium, are merged.''' | |||
=Definition= | |||
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One could assert that social media creates added value for all from the aggregate of data that individuals publish in their selfish pursuit of their individual goals." | One could assert that social media creates added value for all from the aggregate of data that individuals publish in their selfish pursuit of their individual goals." | ||
(http://i-wisdom.typepad.com/iwisdom/2006/04/social_media_ve.html) | (http://i-wisdom.typepad.com/iwisdom/2006/04/social_media_ve.html) | ||
=Discussion: Social Media are Dead= | |||
Steve Rubel at [http://www.micropersuasion.com/2006/12/social_media_is.html Micropersuasion]: | |||
"Social media, according to Wikipedia, includes "the online tools and platforms that people use to share opinions, insights, experiences and perspectives with each other." This includes blogs, message boards, podcasts, wikis, vlogs and so on. For the last few years this was all considered related to, but separate from mainstream media. That point of differentiation is now gone. | |||
In 2006 all media went social. Pretty much every newspaper, TV network and publication has wholeheartedly embraced these technologies. Newspapers have comments, RSS feeds, blogs, wikis and other forms of two-way communications. TV networks have a presence in Second Life and more. The lines have blurred. Even some of the marketers themselves are producing content that could be called "media." | |||
The changes in communications go deeper, however. The media formerly called mainstream also communicates in a far more conversational tone that it did before -- one we use. | |||
Meanwhile, the barriers to becoming a member of the fourth estate have been obliterated by these very same technologies. Look at Robert Scoble's writing this week as he tags along with John Edwards on the campaign trail. | |||
So as we roll into 2007, it's fair to say that "social media" as a separate entity is dead ... There's no point in differentiating any more." | |||
(http://www.micropersuasion.com/2006/12/social_media_is.html) | |||
Revision as of 16:19, 3 April 2007
Social Media are said to emerge when the two earlier paradigms of the internet, as communication medium and as publishing medium, are merged.
Definition
Characteristics
"1. social medias network user generated content.
On Flickr many people upload photos from their cameras and mobile phones not just to put them on the internet, but as a form of presence that shows their friends what they're up to and where in the world they are. Their content is a social glue. Meanwhile, other users are busy competing with each other, getting support and advice from other users, or are collecting photos, tagging photos or using them in new creative ways due to the benefits of Creative Commons licenses. Somewhere at the back of all of this is a concept of publishing, but it's a one that's been elaborated on and extended extensively.
2. Social media aggregate user generated content.
Social media are all about creating what Tim O'Reilly in his essay "what is web2.0?" calls architectures of participation. But it's not just that. The architectures of participation allow users to create in aggregate value for all.
These new services are about creating frameworks and spaces, containers and supports that help users create and publish and use all kinds of data from the smallest comment to the best produced video clip which in aggregate create something of fascinating utility to all.
One could assert that social media creates added value for all from the aggregate of data that individuals publish in their selfish pursuit of their individual goals." (http://i-wisdom.typepad.com/iwisdom/2006/04/social_media_ve.html)
Discussion: Social Media are Dead
Steve Rubel at Micropersuasion:
"Social media, according to Wikipedia, includes "the online tools and platforms that people use to share opinions, insights, experiences and perspectives with each other." This includes blogs, message boards, podcasts, wikis, vlogs and so on. For the last few years this was all considered related to, but separate from mainstream media. That point of differentiation is now gone.
In 2006 all media went social. Pretty much every newspaper, TV network and publication has wholeheartedly embraced these technologies. Newspapers have comments, RSS feeds, blogs, wikis and other forms of two-way communications. TV networks have a presence in Second Life and more. The lines have blurred. Even some of the marketers themselves are producing content that could be called "media."
The changes in communications go deeper, however. The media formerly called mainstream also communicates in a far more conversational tone that it did before -- one we use.
Meanwhile, the barriers to becoming a member of the fourth estate have been obliterated by these very same technologies. Look at Robert Scoble's writing this week as he tags along with John Edwards on the campaign trail.
So as we roll into 2007, it's fair to say that "social media" as a separate entity is dead ... There's no point in differentiating any more." (http://www.micropersuasion.com/2006/12/social_media_is.html)
More Information
What do we do with social media, at http://www.plasticbag.org/archives/2006/03/what_do_we_do_with_social_media.shtml