Co-Creation Landscape: Difference between revisions
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* Graphic outlining six different ways that corporations are using [[Co-Creation]]. Commentary via http://coinnovative.com/the-co-creation-landscape/ | |||
Graphic | == Graphic version == | ||
[[Image:The Co-Creation Landscape.png|900px]] | |||
== Table version == | |||
{| border="1" cellpadding="3" cellspacing="0" width="310px" | |||
!The Co-Creation Landscape | |||
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|The current co-creation landscape is broad and varied. The diagrams below outline several different models of collaborative creation that have been employed to help develop products and services. Below each diagram you will find a link to an organisation that represents an example of co-creation. | |||
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|[[Image:Cocreation-callforideas.jpg|thumb|center|300px|<big><strong>1.</strong></big> Large corporations who call for ideas by offering a one-off contest with prize money or a manufacturing run. [http://www.muji.net/award/ Muji Design Award]]] | |||
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|[[Image:Cocreation-sensediagram.jpg|thumb|center|300px|<big><strong>2.</strong></big> Consultancies or agencies who set up and f<a href="http://www.thespiritofcocreation.com/wp-admin/post-new.php"></a>acilitate the whole co-creation project to act as a bridge between a network of collaborators and a corporation. Companies such as us [http://www.senseworldwide.com Sense Worldwide]]] | |||
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|[[Image:Cocreation-brokerdiagram.jpg|thumb|center|300px|<big><strong>3.</strong></big> Large corporations who call for agencies to submit ideas to then partner with or broker a deal. [http://www.nesta.org.uk/corporate-open-innovation-challenge/ P&G with NESTA]]] | |||
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|[[Image:Cocreation-cuusoo.jpg|thumb|center|300px|<big><strong>4.</strong></big> Large corporations who outsource briefs to communities that are fostered online. [http://www.innocentive.com Innocentive], [http://www.kluster.com Kluster], [http://www.crowdspirit.com/ Crowdspirit]]] | |||
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|[[Image:Cocreation-klusterdiagram.jpg|thumb|center|300px|<big><strong>5.</strong></big> Large corporations that host an online platform where individuals submit ideas or requests based on the brand, which that business can then select for development. [http://www.cuusoo.com/ Cuusoo] with Muji]] | |||
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|[[Image:Cocreation-lefodiagram.jpg|thumb|center|300px|<big><strong>6.</strong></big> Large corporations who engage with a community of advocates to co-create on an ongoing basis. [http://mindstorms.lego.com/ Lego Mindstorms]]] | |||
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Latest revision as of 05:56, 11 February 2012
- Graphic outlining six different ways that corporations are using Co-Creation. Commentary via http://coinnovative.com/the-co-creation-landscape/
Graphic version
Table version
| The Co-Creation Landscape |
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| The current co-creation landscape is broad and varied. The diagrams below outline several different models of collaborative creation that have been employed to help develop products and services. Below each diagram you will find a link to an organisation that represents an example of co-creation. |
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