* Book: Venture Labor: Work and the Burden of Risk in Innovative Industries. by Gina Neff. The MIT PressMay 2012.
"In the dot-com boom of the late 1990s, employees of Internet startups took risks--left well-paying jobs for the chance of striking it rich through stock options (only to end up unemployed a year later), relocated to areas that were epicenters of a booming industry (that shortly went bust), chose the opportunity to be creative over the stability of a set schedule. In Venture Labor, Gina Neff investigates choices like these made by high-tech workers in New York City’s “Silicon Alley” in the 1990s. Why did these workers exhibit entrepreneurial behavior in their jobs--investing time, energy, and other personal resources that Neff terms “venture labor”--when they themselves were employees and not entrepreneurs?
Neff argues that this behavior was part of a broader shift in society in which economic risk shifted away from collective responsibility toward individual responsibility. In the new economy, risk and reward took the place of job loyalty, and the dot-com boom helped glorify risks. Company flexibility was gained at the expense of employee security. Through extensive interviews, Neff finds not the triumph of the entrepreneurial spirit but a mixture of motivations and strategies, informed variously by bravado, naïveté, and cold calculation. She connects these individual choices with larger social and economic structures, making it clear that understanding venture labor is of paramount importance for encouraging innovation and, even more important, for creating sustainable work environments that support workers."
"New insights about the uncertainties that those who work in knowledge intensive companies need to live and manage. In particular, Neff offers an acute analysis of personal discourses (chapter 3) and a social network analysis (chapter 4) of the personal connections of the Silicon Alley’s workers. She analyses in detail the discourses and the personal strategies that peopleadopted in order to deal with the burden of risk that they experienced and accepted.
As the author shows, it is not enough to explain the risk and uncertainty that the workers experiencepurely as the false consciousness of them. The discourses of those who work in the New York’s internet industry clearly embraced entrepreneurship and risk as something ‘cool’ and ‘desirable’. But there is another dimension, which in the words of the author needs to be understood as venture labor. Venture labor is defined as ‘the explicit expression of entrepreneurial values by non- entrepreneurs’ (16). It is the result of a translation of risk from venture capital towards labour. Thereis a connection here to what Isabelle Pignarre and Stengers call ‘infernal alternatives’. These are alternatives that workers can’t escape. It is a discourse of ‘acceptance’ where labour is moved towork under increased levels of uncertainty." (http://www.academia.edu/2012177/Book_Review_Accepting_Infernal_Alternatives_Sustaining_Venture_Capital_on_Venture_Labor)