Twestival

Description

"Ms. Rose organized the first-ever “Twestival,” an event whose name blends “Twitter” and “festival.” Using this instant-messaging power, Rose organized a series of 200 off-line charity events around the globe, from concerts in New York to knitting groups in Brussels, that raised a combined $250,000 from 10,000 new donors. The Twestival became a media meme." (http://features.csmonitor.com/innovation/2009/09/08/how-charities-harness-social-media-for-a-social-impact/)