Talk:McKenzie Wark on Desire beyond Scarcity

I listened to this and I'm confused about the terminology. Is McKenzie claiming Scarcity and Object are the same thing?

That seems extremely odd, since Scarcity and Object are exact opposites in my mind.

For instance, an apple is an object, and is one of the most obvious Values of owning the Physical Sources of that apple, whereas Scarcity is the lack of apples - which increases Profit.

I understand Profit relies upon Scarcity, but Profit is not value in itself, it is an inverse measure of Consumer development - or another way to say it is that Profit shows how source control (and therefore source ownership) is in need of distribution.