TV Communities

Description

"Top Gear demonstrates how a TV show can successfully leverage Facebook as marketing and commercial vehicle. To guarantee conversation after each episode ends, Top Gear posts clips of the last episode on Facebook. This reminds viewers about the highlights, and helps fans share and talk about each episode on Facebook. Additionally, Top Gear posts behind scenes video clips, making the fans feel part of a privileged community. Top gear has also fully integrated social plugins to its site & one photo on the site received 10,000 likes." (http://wcntransmedia.wordpress.com/2011/06/27/the-future-of-tv-is-social-the-revolution-is-coming-a-must-read-article-from-david-wasserman-digital-culture-blog/)