From the Wikipedia:
'Sustainopreneurship is a concept that has emerged from earlier conceptual development social entrepreneurship and ecopreneurship, via sustainability entrepreneurship. The concept means to use creative business organizing to solve problems related to the sustainability agenda to create social and environmental sustainability as a strategic objective and purpose, at the same time respecting the boundaries set in order to maintain the life support systems in the process. In other words, it is a “business with a cause” - where the world problems are turned into business opportunities by deployment of sustainability innovations. In short - entrepreneurship and innovation for sustainability.
- Deployment of sustainability innovations: Entrepreneurship and innovation for sustainability.
- Short for sustainability intra-/entrepreneurship.
- To focus on one or more (world/social/sustainability-related) problem(s), find/identify and/or invent a solution to the problem(s) and bring the innovation to the market by creating an efficient organization. With the (new alt. deep transformation of an old) mission/cause-oriented sustainability business adding ecological/economical/social values and gains, with a bias towards the intangible - through dematerialization/resocialization. The value added at the same time preserving, restoring and/or ultimately enhancing the underlying utilized capital stock, in order to maintain the capacity to fulfil the needs of present and coming generations of stakeholders."