Social Media Content Curation

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Katarina Stanoevska-Slabeva:

"A new Crowdsourcing or rather crowd harnessing approach that can be observed in the media practice and also by independent users is the Social Media Content Curation approach. With the term social media content curation the authors denote the new approach for creation of content based on social media that goes beyond simple and automatic aggregation. According to (Rosenbaum 2011), “… curation is about adding value from humans who add their qualitative judgment to whatever is being gathered and organized.” Rosenbaum (2011) furthermore adds: “Curation is about selection, organization, presentation and evolution. While computers can aggregate content, information or any shape or size of data, aggregation without curation is just a big pile of stuff that seems related but lacks qualitative organization.” According to (Rotman et. al. 2011) curation deals with large corpora of content from diverse sources and connotes the activities of identifying, selecting, verifying, organizing, describing, maintaining, and preserving existing artifacts as well as integrating them into a holistic resource. Curation thus, is a symbiosis of human and machine efforts. The experts performing curation tasks are called curators, and in context of media content curators. Rosenbaum (2011) cites in his book Rohit Bhargava's curation manifesto, to describe a content curator as “… someone whose job it is not to create more content, but to make sense of all the content that others are creating”.

Social-media content curation means creating of new media genres and content based on input from social media. Curated social media content is an innovative content genre that consists of original contributions from both online sites of media outlets and social media such as tweets from microblogs, posts from social networks and videos from video sharing platforms. The selected original contributions are glued together to a story with background and context information provided by the curator (author). Social-media curated content is emerging in different formats such as books (for example the Quakebook was created based on contributions from social-media related to the earthquake in Japan), print articles, video and audio formats. Compared to the crowdsourcing platforms that require input from human contributors, curated content is assembled half-automatically from existing contributions of users in social media. Another characteristic of social media content curation is the real-time collection, selection and classification of contributions made by users." (