Social Media Command Centers
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Status Report 2010
Dion Hinchcliffe:
"Gatorade famously made a splash earlier this year with their high-gloss social media command center and I think it’s safe to say that generated enormous interest in the concept. As social media becomes a critical channel to engagement in and deal with, command centers (more practically realized as virtual tools and teams than physical ones) are going to be a hot topic with widespread experimentation consisting of integrated sets of monitoring, analytics, and engagement tools increasingly happening in the next year.." (http://www.dachisgroup.com/2010/08/the-2010-social-business-landscape/)