Smartups

Description

Kalle Mattila:

"The report marks the launch of a large-scale Nordic acceleration programme dedicated exclusively to ‘smartups’. These are the firms riding the next wave of Nordic entrepreneurship, following on the success of gaming startups like King, Supercell and Rovio, known for its hugely popular Angry Birds franchise.

The Smartup Manifesto defines smartups as startups built on the more efficient use of existing resources. Smartups create sustainable growth. They thrive in housing, food and transportation – where existing assets are abundant and consumers spend most of their money – and create value by freeing their users from the inefficient use of resources." (http://www.demoshelsinki.fi/en/2014/11/18/smartups-as-the-next-nordic-miracle/)