Pay As You Live

* Report: Pay-As-You-Live: The Business of Sharing in the UK. Zipcar, 2012

URL = http://zipcar.uk.mediaroom.com/pay-as-you-live pdf

Study funded by the Carsharing company Zipcar: "Working with research partner YouGov and Trends Forecaster, The Future Foundation, Zipcar’s new report explores the emergence of the ‘Pay-as-you-live Generation in the UK’, examining Brits attitudes towards hiring and sharing and the key drivers shaping this new way of consuming."

Description

Alex Blackburne:

"The global sharing economy is reportedly worth £22.4 billion, with more and more Britons now shunning the ‘pay now, live later’ philosophy in favour of ‘pay-as-you-live’, according to a new study.

The report, published by Zipcar in collaboration with YouGov and the Future Foundation, is called Pay-As-You-Live: The Business of Sharing in the UK, and charts the growth of a sustainable, pay-as-you-live (PAYL) lifestyle in the UK.

An increasing number of people are now deciding to share or hire products and services as opposed to buying them outright, it finds, with a fifth of all under 55s in Britain claiming that they are more likely to side with this option now than they were a year ago.

The study also reveals that since the recession, two-thirds (66%) of the UK now takes more time to make important financial decisions than they did before the financial crisis – a statistic that chimes well with figures from the Move Your Money campaign, which found that some half a million people have switched to ethical banks since January alone.

“A number of years ago we noticed a paradigm shift in thinking, away from a desire to own assets to a more collaborative wish to access services, which is more sustainable in the longer term”, said Mark Walker, general manager at Zipcar UK, a pay-as-you-drive car club.

“We spotted a gap in the market for a new car hire model with collaboration at its heart: a pay-as-you-drive model for a pay-as-you-live lifestyle." (http://blueandgreentomorrow.com/2012/10/09/report-marks-promising-growth-of-pay-as-you-live-generation/)