Network Moral Warfare

Description

John Robb:

"A strategy in a digital conflict where networked organization leverages the moral dimension of warfare to undermine an opponent’s cohesion and legitimacy while strengthening their own. It employs empathy triggers—such as emotionally charged images or narratives—and moral tactics like public shaming, nullification, or claims to moral superiority to heighten menace, uncertainty, and distrust. This fosters alienation and fear within the opposition, breaking it into non-cooperative fragments."

(https://johnrobb.substack.com/p/blitzing-dc)