Ecology of Commerce

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Paul Hawken. The Ecology of Commerce

Review excerpt: "The whole point of this book I read (The Ecology of Commerce) by Paul Hawken was the idea that, if you look at the natural ecology, there is a remarkable efficiency to the way biological systems work. There is no waste whatsoever. It is the ultimate example of economic efficiency, applied to the problem of how to sustainably maintain a diverse biological environment healthily. The premise of Hawken’s argument was if business could adapt to incorporate this natural, organic efficiency, it would be not only more efficient, but more sustainable: economic efficiency and environmental sustainability and reduced ecological impact should go hand in hand." (

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See our entry on Natural Capitalism